Content that Creates Results
The landing page for this new product kit earned a nearly 9% conversion rate in its first month, earning more than 600 conversions.
The page was strategically designed to create awareness for a new product line for door installation. Throughout the page, carefully placed CTAs funneled audiences to the final conversion point for more information. Leads kept the product top-of-mind with the help of follow-up emails with special offers and audience-specific resources.
This customer case study earned the monthly newsletter a 24% open rate and a 26% click rate — the highest CTR in the more than two-year history of the newsletter.
After reaching out to an engaged customer on Instagram and conducting an interview, I crafted a narrative on her home renovation using the client's home exterior products. The story-telling nature of the piece, combined with strategic headlines and stunning transformation photos generated record click-through rates.
Blog Post Drives Highest Newsletter CTR
Targeted Social Ads Generate Global Conversions
Landing Page Builds Product Awareness
A social advertising campaign for a global PR group resulted in eight conversions in target cities across the globe and ultimately earned one new partner in the first six months.
Regional landing pages targeted marketing and PR agencies in the Asia Pacific, EMEA and Americas regions. After carefully crafting ad copy for Facebook and LinkedIn, I was able to target ads based on location, interests and other relevant characteristics. The strategy resulted in one of the most successful recruitment campaigns for the PR group.
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